Social Media Awareness Campaign
Purina Beyond is a brand for dog and cat food and is part of Nestlé Purina Petcare.
Our value contribution: TWT Interactive creates an awareness campaign and strengthens the strategic brand positioning. Moreover, TWT´s campaign results in a strong brand uplift and brand awareness as well as increase in market share.
Advantages for Purina Beyond
- Strategic derivation and consultation of an individual brand campaign
- Holistic consultation and creative execution
- As digital lead TWT supports Purina Beyond and manages further agencies
- Conception of the campaign idea and strategic derivation as creative lead
- Management of the agency network (Media, Online Marketing and Facebook)
- Creation of a social media strategy and social ads (Copy and Visuals)
- Execution of innovative ad formats (Facebook & Instagram)