Social Media Awareness Campaign

Client: Nestlé Purina Beyond
Marketfield: Consumer & Brands
Release: 2018

Creative Lead

Purina Beyond is a brand for dog and cat food and is part of Nestlé Purina Petcare.

Our value contribution: TWT Interactive creates an awareness campaign and strengthens the strategic brand positioning. Moreover, TWT´s campaign results in a strong brand uplift and brand awareness as well as increase in market share.

Advantages for Purina Beyond

  • Strategic derivation and consultation of an individual brand campaign
  • Holistic consultation and creative execution
  • As digital lead TWT supports Purina Beyond and manages further agencies

TWT Services

  • Conception of the campaign idea and strategic derivation as creative lead
  • Management of the agency network (Media, Online Marketing and Facebook)
  • Creation of a social media strategy and social ads (Copy and Visuals)
  • Execution of innovative ad formats (Facebook & Instagram)


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