Interactive storytelling campaign for PRONOVA BKK

Marketfield: Healthcare & Life Science
Release: 2017

Creative Halloween Campaign

pronova BKK is a statutory health insurance in Germany.

Our value contribution: With a surprising story we shook the traditional communication in the german insurance market and reached a new target audience with pronova BKK’s services.

Advantages for PRONOVA BKK

  • Strengthens pronova BKK’s position as partner for your health and drives the transformation of the clients brand communication
  • The campaign targets younger users with a gamification approach and useful insights all around health topics
  • Interaction on the landing page like a contest, direct contact and newsletter registration strengthen the brand awareness and complement the campaign

TWT Services

  • Ideas and creation of the overall storyline and content
  • Visual and technological execution of the landing page
  • Extensive online marketing activities like campaigns via Facebook, Instagram, YouTube and Google Ads


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